Advanced Trademarks & Branding

Overview:

Delve deeper into trademark strategy, exploring practical approaches to building, protecting, and managing strong brands across markets. Designed to give participants actionable tools regardless of the jurisdiction they operate in. Topics Covered: → Key principles of trademark protection and brand distinctiveness → Managing trademark portfolios strategically for business growth → Identifying and mitigating risks of brand conflicts → Enforcement strategies and practical approaches to protecting brand reputation → Integrating branding with business and legal compliance → Case studies of successful global and regional brands.