GI UP
High-Impact Geographical Indications (GI) Solutions – From Policy to Product
™
GI UP by IPotencia is a full-service GI consultancy designed to establish, activate, strengthen, and scale GIs for real results. We support governments, institutions, organizations, and producer groups to build strong, sustainable GI systems—from legal frameworks to global market access.
Led by international GI expert Dina Wehbe, GI UP brings together global insight and local sensitivity to deliver practical, high-performance solutions that turn GIs into powerful tools for rural development, heritage protection, and economic growth.
Our Core Services
GI Consultancy
& Strategy
End-to-end support across the GI lifecycle—from feasibility and recognition to market readiness and long-term governance.
Governance & Capacity Building
Support for inclusive, transparent producer groups and interprofessional structures through training and organizational development.
Legal & Institutional Frameworks
Expert guidance to design or reform national GI laws, policies, and governance systems aligned with international best practices.
Awareness & Training
Campaigns
Tailored programs to build knowledge, increase stakeholder engagement, and raise the profile of GIs at local, national, and global levels.
Activation of Dormant
GIs
We revitalize underperforming or inactive GIs by rebuilding governance, strengthening producer engagement, and reconnecting with markets.
Branding &
Storytelling
Development of strong, origin-based branding and storytelling strategies that capture consumer attention and reflect product authenticity.