Intellectual Property for Branding

Description

This module provides a foundational understanding of trademarks and designs, emphasizing their critical role in branding. Participants learn the importance of branding, how to create a unique and recognizable brand, and the steps to protect it through intellectual property rights. The module covers essential topics such as product development, packaging, and labeling, as well as the basics of marketing to effectively position a brand in the market. Real-world case studies illustrate successful branding strategies, while interactive exercises allow participants to apply these concepts to their own products and brand-building efforts, ensuring a practical understanding of how to protect and grow their brand. French.